Branding it like Beckham: how Jude Bellingham is future-proofing his fame | Jude Bellingham

This Sunday, Jude Bellingham will line up with his England teammates for a match against Spain. But the footballer has been hitting the headlines way beyond the pitch recently – thanks to fronting a Calvin Klein underwear ad released this month, and becoming the first footballer to appear solo on the cover of British Vogue.

It’s a savvy move for the 23-year-old, future-proofing himself as a…