Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines | Liverpool
By: Andy Hunter | Published: 2026-09-08 09:41:41 | Source: www.theguardian.com
Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth more than £60m a year to the club.
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The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match…
