Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game | Fifa
By: Exclusive by Matt Hughes | Published: 2026-07-30 14:19:35 | Source: www.theguardian.com
Fifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their plans for financial growth will be achieved by staging more tournaments, having higher ticket prices and debt financing.
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A 25-page sales deck titled “Fifa Forward Enterprise Member Materials”, which has been seen by the Guardian, makes the case for the creation of a…

