BBC v ITV: who won the UK’s battle of the World Cup 2026 broadcasters? | World Cup 2026
By: Martin Belam | Published: 2026-07-17 11:00:06 | Source: www.theguardian.com
The final may be Argentina v Spain, but ardent media watchers in the UK know that in broadcasting terms, a World Cup is always a domestic battle between the BBC and ITV. So who won on these important criteria?
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The studios
Much was made in advance of the BBC’s decision not to head to the US, but instead use a digital studio in Salford to make it look as if its panel was in front of landmarks…
