Battle of football influencers delivers Australia’s Kai Trewin 100k Instagram followers | World Cup 2026
By: Jack Larkin | Published: 2026-06-03 07:07:34 | Source: www.theguardian.com
Forget the football pitch, Instagram is the pre-World Cup battleground for Australia, New Zealand and … social media influencers.
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Socceroos defender Kai Trewin has become the latest player to be caught up in an Instagram trend that aims to make relatively low-profile World Cup squad members famous before the tournament begins.
As a result of an internet campaign that hopes to make the…
