Listen to this articleFast-growing beauty bar concept Face Foundrié is marking its Central Jersey debut by offering free facials, special promotions and gifts.
After opening in July at The Village at Bridgewater Commons, the franchise is set to officially celebrate its arrival at the busy shopping center with a Sept. 13 event.
Scheduled to run from 1–3 p.m., the festivities will include:
- Vouchers for a free facial to the first 100 guests
- Free skin evaluations by the Face Foundrié team
- Build-your-own flower bouquets
- Freebies from jewelry maker Forever Linxx and juice bar chain Pure Green
A ribbon-cutting ceremony with Bridgewater Commons leadership will also take place.
The 2,100-square-foot outpost marks the second location for husband-wife team Michael and Fawn Vollero. Over the past two months, the skincare studio has earned over 70 five-star ratings on Google Reviews.
After seeing such a positive response when they opened a site in Edgewater earlier this year, the franchisees said they wanted to bring the brand to additional parts of the state. This fall, they plan to add a 1,212-square-foot Face Foundrié at Brook 35 Plaza in Sea Girt.
Michael Vollero said, “Our guests have been unbelievably supportive. Bridgewater has welcomed us with open arms, and we’re excited to celebrate with the community and our growing list of partners at the Commons. The five-star reviews tell the story — people love how quick, affordable and effective our facials are.”
“The word is out among people who have visited, and we hope to build on that at the grand opening celebration by introducing who we are and what we provide to families because Face Foundrié is for everyone. Our facials take under an hour, our pricing is transparent and we’re proud to offer same-day appointments. This event is about showing the community how accessible great skincare can be,” he said.
Face the future
Founded in 2020, Face Foundrié aims to meet the growing demand for affordable, results-driven skincare, such as customized facials, dermaplaning, brows, lashes and waxing. It also offers exclusive membership perks and easy online booking designed to fit into busy lifestyles.
Since it began franchising in 2021, the Minnesota-based chain has opened 56 locations. Within New Jersey, Face Foundrié also has an outpost in Morristown owned by sister duo Erica Kohler and Kaitlyn Kohler.
Face Foundrié expects to have 75 spots up-and-running by the end of this year. That figure jumps to 150 by the end of 2027.
Face Foundrié in Bridgewater is open Monday to Friday, 10 a.m. to 8 p.m.; Saturday, 10 a.m. to 6 p.m.; and Sunday, 10 a.m. to 5 p.m.
