‘Everyone is hooked on football’: Indian league seeks to ride World Cup wave | Soccer
By: John Duerden | Published: 2026-07-23 11:00:42 | Source: www.theguardian.com
India was not at the World Cup, but the tournament drew huge interest from within the country. This has happened before but now comes with significant, and necessary, changes in the domestic game that could transform a quadrennial passion into perennial interest.
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After more than a year of negative headlines regarding the Indian Super League, the country’s top tier will kick off on 4…
