Fifa leadership ‘overruled US-based staff’ opposing World Cup dynamic pricing | World Cup
By: Exclusive by Matt Hughes | Published: 2026-06-23 14:30:03 | Source: www.theguardian.com
A number of Fifa’s US-based staff advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership, according to multiple sources involved in delivering the tournament.
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The Guardian has been told that some staff in Fifa’s US office, which is based in Miami, initially favoured a different ticketing strategy to the one that has been…

