Turkey need another rebrand after failing to take flight at World Cup | Soccer
By: Michael Butler | Published: 2026-06-20 13:22:15 | Source: www.theguardian.com
WHAT’S IN A NAME?
When Turkey changed to Türkiye in 2022, president Recep Tayyip Erdoğan announced it was because the new name was “the best representation and expression of the Turkish people’s culture, civilisation, and values.” The rebrand, though, also had a less lofty reason. “The association with the bird genuinely annoys Erdoğan and the people around him,” explained Selim…
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