Westwood Bakery Rebrands as Le French Dad Boulangerie
A familiar Westwood bakery is entering a new chapter—with a new name but the same team.
Branché Boulangerie has officially rebranded as Le French Dad Boulangerie, according to a recent announcement. The bakery emphasized that while the name has changed, it remains “the same bakery you love.”
Located at 45 Westwood Avenue, the concept continues to focus on French pastries, artisan breads, specialty doughnuts, desserts, and an expansive beverage program featuring more than 20 hot and cold drinks, along with ice cream offerings.
Le French Dad highlights its commitment to traditional French baking techniques, using locally sourced ingredients whenever possible, including butter imported directly from France to maintain authenticity and consistency.
The bakery also emphasizes its use of pure, minimally processed ingredients and no preservatives— a choice that prioritizes freshness and quality according to the business.
For customers, the biggest change is the name — the croissants, breads, doughnuts, and specialty drinks remain front and center.
Le French Dad Boulangerie
45 Westwood Avenue
Westwood, NJ
Website
[photo source: Le French Dad]
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