Agents Want Tech That Saves Brainpower — RISMedia
By: Claudia Larsen | Published: 2026-02-26 18:32:55 | Source: www.rismedia.com
Real estate agents know that time is money, yet they would sacrifice both for technology that saves them mental energy instead, according to a new report.
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According to Zillow’s 2026 Agent Trends Survey, ease of use is agents’ top priority when choosing new tech tools, above both cost and time savings. Despite agents reporting they prioritize an easy-to-use…
