TikTok forms U.S. entity, easing mortgage marketing concerns
By: Sarah Wolak | Published: 2026-01-23 22:13:19 | Source: www.housingwire.com
U.S. users will continue using the same app, although it’s not clear if the deal will impact the app’s content, users or their respective algorithms.
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Mortgage companies were among the many business sectors concerned about a potential sale or ban of the app, since many use the platform for social media outreach efforts — especially those that target Gen Z and millennial…
