ITV in talks with advertisers over showing commercials during World Cup drinks breaks | World Cup 2026
By: | Published: 2026-03-06 10:32:19 | Source: www.theguardian.com
ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.
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Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.
A two-minutes-and-10-second commercial…
