In Texas, the big rival is the buyer’s memory of 2.65%

Homebuilders are still waiting for the COVID fog to lift, but the virus is no longer the culprit.

A fundamental issue affecting the Texas housing market is known in behavioral science as an anchoring bias. Buyers, sellers, analysts and even homebuilders sometimes still treat pandemic-era rates as a fixed point of reference.

That backward-looking mindset is turning good planning into…