Let’s be real. We can do better when it comes to using AI in marketing.

So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing!

Ok. Not really. Not the way you’re doing it.

Here’s a scene being played out way too often lately. Someone types “write me a LinkedIn post about title insurance” into their AI platform of choice. Thirty seconds later,…