Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market:

If your marketing only works when everything goes right, it’s not a strategy.

It’s luck.

For a long time,…