Taylor Morrison’s 2026 rebalance: romance over discounts
By: John McManus | Published: 2026-02-12 21:56:55 | Source: www.housingwire.com
Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more.
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Serving both customers today increasingly looks like operating in two entirely different businesses.
Taylor…
