Listen to this articleThe basics:
- Arizona Beverages unveils ‘ArizonaLand’ free factory tour in Keasbey
- Guests explore production of teas, juices, energy drinks
- Tour includes exhibits, samples of unreleased flavors & brand history
- Founder Don Vultaggio shares insights on keeping drinks under $1
Arizona Beverages is unveiling an immersive factory tour experience at its Keasbey manufacturing facility.
Beginning this month, the free 45-to-60-minute tour of the 70-acre campus offers a look at how the brand’s popular beverages are mixed, bottled and shipped nationwide.
At “ArizonaLand,” the experience includes free samples of pre-released flavors at a new visitor center, cherry blossom-adorned corridors and a chandelier made from an old bottling filler. ArizonaLand also seeks to serve as a museum and gallery of the brand’s 33-year history.
Besides learning more about Arizona’s unique flavors and bottle designs, tour-goers will gain insights into the company’s vision for the future as well as founder Don Vultaggio’s journey from truck driver to entrepreneur.
The launch comes more than a year after the company announced plans to transform the site into “ArizonaLand.” The 1 million-square-foot manufacturing and warehouse space in Kearny opened five years ago as Arizona’s largest production facility.
Headquartered on Long Island, N.Y., the family-owned company sells $6 billion worth of tea, juice, water, energy drinks and cocktails annually, according to Forbes.
In a statement last year, Vultaggio said, “We’re incredibly excited to open the doors of AriZonaLand to the public. This facility is more than just a factory—it’s a celebration of our brand’s legacy and a testament of our commitment to quality beverages. We can’t wait to share the AriZona experience with our fans and the local community.”
Click here for information on booking a public tour or private tour for schools and small groups.
‘Have an iced day’
Vultaggio made headlines last year for vowing to do his best to keep the cost of the brand’s 23-ounce can under $1 for more than three decades. According to Vultaggio, the company has been able to maintain the price due to several factors, such as production speed, shipping practices and “thinner” cans.
Additionally, Vultaggio said Arizona relies more on word-of-mouth, instead of spending a hefty amount of money on advertising that will need to later be recouped through sales. The company also focuses on increasing the number of products sold at a low price point so it can avoid passing increases to consumers, he said.
However, Vultaggio recently disclosed the brand may consider a price increase due to the financial impact of the Trump administration’s aluminum tariffs.
In an interview with The New York Times, Vultaggio said he hates the idea and “it would be a hell of a shame after 30-plus years.”
But, Vultaggio said he’s cautiously optimistic about finding a solution, telling the newspaper, “What happens, happens. We can find our way through it.”
Arizona has yet to announce any price hikes. While the company still sells its drinks directly for 99 cents, the convenience stores where they are often sold typically mark them up.
