Prime Video raised eyebrows with a recent tweet that led to online “harassment.”
It all began when a Colorado woman tweeted a photo of her engagement ring on Wednesday, Oct. 15. Prime Video’s official X account then quote tweeted the post, joking that the ring looked similar to the one that Jeremiah Fisher (Gavin Casalegno) proposed to Belly Conklin (Lola Tung) with in the coming-of-age drama “The Summer I Turned Pretty.”
“Girl is there any chance your fiancé looks like this,” the Prime Video account captioned a since-deleted screenshot of Jeremiah holding the piece of jewelry.
Belly’s engagement ring was a major source of conversation among “The Summer I Turned Pretty” fans this summer, with some viewers slamming it as comically small while others felt that it suited Belly’s style perfectly.
Given the reputation of Belly’s ring, many X users took issue with Prime Video’s comparison.
“YOU’RE ONE OF THE BIGGEST COMPANIES IN THE WORLD AND YOU BULLIED A RANDOM WOMAN ON HER OWN ENGAGEMENT PHOTOS,” one person tweeted.
“Trying to fit in with a chronically online bunch of fans is lame behavior. Pay for the wedding and go back to doing what you should,” another person wrote.
“Fire your social media intern,” a third X user quipped.
The woman who posted her engagement ring also called out Prime Video, tweeting, “When a huge streaming platform puts out a mean-spirited tweet about one of the happiest moments of your life for engagement, inviting harassment in droves.”
Under her initial engagement announcement, the woman added that the attention she received as a result of Prime Video’s tweet was “overwhelming.”
“Consider that I’m a real person, I love my ring, and I’m very, very happy,” she wrote. “My fiancé and I are not characters in a television show nor are we millionaires. Commenting on a ring size to an absolute stranger is anti-social behavior.”
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Prime Video addressed the backlash in a subsequent tweet, writing, “Our recent tweet caused hurt and that’s not okay. We’ve removed it and are taking steps to ensure our content reflects our values of inclusivity. We’ll do better from hereon.”
Many X users weren’t satisfied with the response, with one person pointing out that it wasn’t “even an apology.” There were also dozens of comments from users who felt that Prime Video should pay for the woman’s wedding or send her a gift.
“You better send them one heck of an engagement present! You tarnished what should have been one of the happiest memories in their lives. Do better!” one person wrote.
NJ.com has reached out to Prime Video and to the newly engaged couple for comment.
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