Listen to this articleThe basics:
- Surfhouse opens as Asbury Park‘s first luxury multifamily rental property
- Developed by Starfield Cos. with 206 apartments and 20 townhomes
- Offers resort-style amenities, rooftop terraces and waterfront views
- Part of a $1B redevelopment plan reshaping Asbury Park’s shoreline
The shoreline in Asbury Park has changed markedly in recent years amid ongoing redevelopment. One of the latest marks the introduction of the city’s first luxury multifamily rental property.
Developed by Starfield Cos., Surfhouse sits two blocks from the boardwalk and Atlantic Ocean at 1150 Kingsley St. The six-story building officially opened for leasing with immediate occupancy available in August.
Now Surfhouse has exclusively shared new images with NJBIZ, offering a look inside the six-story, lifestyle-driven and amenity-rich project. Click through above to tour.
The property is part of the latest phase in Asbury Park’s redevelopment plan. According to Starfield, that program will deliver more than $1 billion in new residential homes, hotels, retail and public improvements. To date, the company says the city has seen $500 million in investments as a result of the plan.
“We are pleased to see continued investments in our City and are ready to welcome a new multifamily rental offering,” said Asbury Park Mayor John Moor, noting that, “SURFHOUSE will bring additional new tax revenue to our community, and we are proud to work with Starfield Cos. as they continue to follow through on delivering a vibrant, fully revitalized oceanfront.”
What it’s got
As manager for iStar Residential, Starfield and its leadership team’s fingerprints can be found all along the waterfront. Principals Brian Cheripka and David Furgal have guided iStar’s redevelopment efforts in the seaside town as Master Developer for more than a decade.
In addition to 206 apartments with layouts ranging from studio to three bedroom, Surfhouse also includes 20 four-story townhomes with two-car garages and private rooftop terraces. Additionally, some offer views of the waterfront, the property’s private courtyard and the city.
Beyond the fully landscaped plaza, the site’s 15,000 square feet of amenities include a resort-style pool and sun shelf, a resident lounge, fitness studio and shared rooftop terrace space.
Architecture firm Lessard Design provided the design; Fogarty Finger handled interiors. In 2024, JLL arranged $80 million in construction financing for the project.
On the fourth floor, an east-to-west corridor offers a visual break in the architecture of the building that also allows for a green roof design. Other on-site perks include: electric vehicle charging stations, secure bike and surfboard storage, and pet-friendly features.
At ground level, Surfhouse also includes 3,500 square feet of neighborhood retail space.
A ‘new standard’
“We’ve set a new standard for the oceanfront by curating exceptional living experiences and introducing effortless luxury to Asbury Park,” commented Cheripka.
Lots to love
In August, Travel + Leisure named Asbury Park the best small beach town in the U.S. Here’s why.
Other local projects in Starfield Cos.’ portfolio include the transformation of the historic Asbury Lanes, Asbury Ocean Club (a 17-story mixed-use high rise featuring a 54-room boutique hotel, 130 luxury residential homes and 24,000 square feet of retail space), the Monroe condominiums, The Asbury (the city’s first new hotel in half a century), Vive townhomes, and enhancements and improvements to the North End Boardwalk.
Across its six original outputs, Starfield said the city generated more than $3 million in new tax revenue (18% of the annual city municipal share). Additionally, the company said Asbury Park has benefited from more than $40 million in pubic infrastructure improvements.
“SURFHOUSE builds on that momentum by offering the opportunity to lease the same coastal lifestyle, giving future residents the chance to fall in love with our community before deciding to officially call it home,” Cheripka continued. “Even better, it will generate new tax revenue for the City, and fuel our continued investment in the community.”
Starfield formed following the March 2023 merger of iStar Inc. and Safehold Inc. and the creation of Star Holdings, the parent company of iStar Residential. iStar, and now iStar Residential, has been involved in the redevelopment of Asbury Park since 2006.
